All about digital marketing.

Early networks

The internet story really starts in 1957, with the USSR’s launch of the

Sputnik satellite. It signalled that the United States was falling behind the

Soviet Union in the technology stakes, prompting the US government

to invest heavily in science and technology. In 1958, the US Department

of Defense set up the Advanced Research Projects Agency (ARPA),

a specialist agency established with a specific remit: to make sure the

United States stayed ahead of its Cold War nemesis in the accelerating

technology race.

 In 1962 a computer scientist called Joseph Carl Robnett Licklider, vice-

president at technology company Bolt Beranek and Newman, wrote a

series of memos discussing the concept of an ‘intergalactic computer

network’. Licklider’s revolutionary ideas, amazingly, encompassed

practically everything that the internet has today become. In October

1963, Licklider was appointed head of the Behavioral Sciences and

Command and Control programs at ARPA. During his two-year tenure

he convinced the agency of the importance of developing computer

networks and, although he left ARPA before work on his theories began,

the seed for ARPANET – the precursor to the internet – had been sown.

 In 1965 researchers hooked up a computer at Massachusetts Institute

of Technology’s (MIT) Lincoln Lab with a US Air Force computer in

California. For the first time two computers communicated with each

other using ‘packet’-based information transmitted over a network.

 ARPA (since renamed DARPA – www.darpa.mil) started the ARPANET

project in 1966, claiming that it would allow the powerful computers

owned by the government, universities and research institutions around

the United States to communicate with one another and to share valuable

computing resources. IBM and other large computer companies at the

time were sceptical, reportedly claiming that the network ARPA proposed

couldn’t be built.

Source: The understanding of Digital marketing by DAMIAN RYAN & CALVIN JONES. 

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing(SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, ebooks, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing. 

The development of digital marketing is inseparable from technology development. One of the key points in the start of was in 1971, where Ray Tomlinson sent the very first email and his technology set the platform to allow people to send and receive files through different machines. However, the more recognisable period as being the start of Digital Marketing is 1990 as this was where the Archie search engine was created as an index for FTP sites. In the 1980s, the storage capacity of computer was already big enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing, rather than limited list broker. These kinds of databases allowed companies to track customers' information more effectively, thus transforming the relationship between buyer and seller. However, the manual process was not as efficient.

In the 1990s, the term Digital Marketing was first coined,. With the debut of server/client architecture and the popularity of personal computers, the customer relationship management (CRM) applications became a significant factor in marketing technology. Fierce competition forced vendors to include more service into their software, for example, marketing, sales and service applications. Marketers were also able to own huge online customer data by eCRM software after the Internet was born. Companies could update the data of customer needs and obtain the priorities of their experience. This led to the first clickable banner ad being going live in 1994, which was the "You Will" campaign by AT&T and over the first four months of it going live, 44% of all people who saw it clicked on the ad.

Source - Wikipedia