Digital marketing

Early networks The internet story really starts in 1957, with the USSR’s launch of the Sputnik satellite. It signalled that the United States was falling behind the Soviet Union in the technology stakes, prompting the US government to invest heavily in science and technology. In 1958, the US Department of Defense set up the Advanced Research Projects Agency (ARPA), a specialist agency established with a specific remit: to make sure the United States stayed ahead of its Cold War nemesis in the accelerating technology race.  In 1962 a computer scientist called Joseph Carl Robnett Licklider, vice- president at technology company Bolt Beranek and Newman, wrote a series of memos discussing the concept of an ‘intergalactic computer network’. Licklider’s revolutionary ideas, amazingly, encompassed practically everything that the internet has today become. In October 1963, Licklider was appointed head of the Behavioral Sciences and Command and Control programs at ARPA. During h...